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The Heartland OUG presents: Master Data Management (MDM) 22nd June 2012 at Gallup in Omaha

June 11, 2012

HOUG_Logotype_White_SmallThe Heartland OUG has scheduled Mani Kumar Manda from Rhapsody Technologies to present a half day session on Master Data Management (MDM) at Gallup in Omaha.  The session is from 9:00am to 12:00pm, June 22nd and registration is required to attend, but the session is FREE.  See the registration link at the bottom of this post. 

Gallup is located at 1001 Gallup Dr.  Omaha NE 68102


Session Abstracts:

Master Data Management (MDM) Primer and Oracle’s MDM Foot Print

What exactly is Master Data? How does it differ from Transactional and Analytical Data? There seems to be some confusion around this. Well not anymore! This session begins with the definition of Master Data and where it fits in the data continuum. This is followed by a discussion about the Master Data Domains that are important for an Enterprise and why Organizations need to manage Master Data at an Enterprise level. A key lesson one must learn is to understand the challenges of Master Data and the drivers for implementing Master Data Management (MDM) solutions and how these solutions benefit the organization. With that the focus shifts to the discussion of Oracle’s foot print in MDM space and all of their MDM product offerings and basic information about them.

Master Data Management (MDM) Best Practices

As MDM applications mature to the level of suitability for enterprises, many companies want to differentiate themselves with implementation of MDM solutions with an objective to provide single source of truth for various domains of the Master Data, for example Customer, Product, Site, Asset, etc. However, they are often stuck at making a business case or lost in data politics. This session focuses on best practices for making a business case as well as implementation of MDM solutions. Unlike many IT projects, MDM initiatives are programs (not projects) that need to be managed on an ongoing basis and this session covers some aspects of this too.

Presenter Information:

mani-kumar-mandaMani Kumar Manda is founder of Rhapsody Technologies, Inc. and founder/coordinator for the OAUG Customer Data Management Special Interest Group (OAUG CDM SIG). Mani has been a consultant for his entire career to mid-market and large customers and is a recognized Expert and Speaker in the areas of MDM with numerous presentations at OAUG, Open World, MDM Summit and several local GEO and SIG groups. Mani has developed a proprietary methodology known as “MDM RHYTHM”, a supplementary methodology to traditional SDLC approaches that significantly increases the “success factor” for all MDM programs. Mani can be reached at


Session Information

09:00 AM – 09:15 AM


Jim Collison

09:15 AM – 10:30 AM

Master Data Management (MDM) Primer and Oracle’s MDM Foot Print

By Mani Kumar Manda

Rhapsody Technologies, Inc.

10:30 AM – 10:45 AM


10:45 AM – 12:00 PM

Master Data Management (MDM) Best Practices

By Mani Kumar Manda

Rhapsody Technologies, Inc.


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